Vetter Agency
An AI-assisted website and SEO presence built for a long-term Farmers Insurance client in Las Vegas, focused on trust, quote requests, and qualified insurance leads.
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Real websites made to earn trust and move visitors to action.
These examples show how we approach design, copy, forms, booking flow, and business positioning. A good website should look sharp, but it also needs to help the business get found, build trust, and make the next step obvious.
Selected work
Different industries need different website strategies.
An insurance agency needs search visibility and quote requests. A roofing brand needs storm timing, fast inspection requests, and local trust. A salon needs mood, image, and booking confidence. The work changes based on the business.
615 Home Pros
A service business website focused on fast estimate requests, proof signals, local positioning, and a simple path from visit to inquiry.
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Nashville Roofing
A storm-focused roofing website and lead system built around roof inspections, hail and wind damage, local service areas, weather tracking, and fast follow-up.
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Videljames Salon
A quiet luxury salon website designed to feel editorial, premium, and appointment focused without looking like a generic salon template.
Read case studyWhat the work shows
We build websites as working sales tools, not online brochures.
Design matters, but it has to support action. Every page should make the next step clear while giving visitors enough confidence to move forward.
Case study: Insurance agency
Vetter Agency
Vetter Agency needed a polished web presence that could support a trusted insurance brand, explain coverage clearly, and turn local search traffic into quote conversations. The project combined AI-assisted website design, AI-powered SEO planning, and practical conversion strategy for an established Farmers Insurance agency in Las Vegas.
Brianna Vetter has been a client for many years and has personally benefited from the web presence built around her agency. Over time, the website and search strategy have helped generate hundreds of qualified insurance leads, while supporting the online credibility of an award-winning local insurance professional.
- Designed a clean insurance website around trust, local relevance, and a direct quote request path.
- Used AI-assisted SEO research to shape page structure, service language, and search-friendly positioning.
- Highlighted coverage needs for Nevada and Arizona visitors without making the site feel crowded.
- Built the first impression around confidence, clarity, and a professional agency experience.
- Created a web presence that continues to support long-term client visibility and lead generation.
Case study: Home services
615 Home Pros
615 Home Pros needed a site that quickly communicates service coverage, trust, and the easiest way to request an estimate. The design uses a direct hero message, local service positioning, review and trust cues, a phone call path, and a multi step estimate form.
- Made free estimate requests and phone calls the primary conversion actions.
- Used local service language so visitors understand the business serves Nashville and surrounding communities.
- Placed trust signals near the form so visitors see proof before sharing contact details.
- Designed the layout to reduce friction on mobile, where many home service leads come from.
- Added live chat visibility so visitors have a second way to ask questions before submitting.
Case study: Roofing and storm response
Nashville Roofing
Nashville Roofing needed a site that could move quickly when storms hit Middle Tennessee. The project was built around one clear customer action: schedule a roof inspection while the damage is fresh, the need is urgent, and the homeowner is already thinking about hail, wind, leaks, or storm repair.
The build combines a modern roofing website, inspection-focused landing flow, mobile-first lead capture, local service-area positioning, and a weather tracking app designed to support storm response. The weather workflow monitors roof-damaging conditions such as hail, high winds, severe storms, tornado activity, winter weather, ice, and flooding so the business can understand where attention may be needed and respond with better timing.
- Designed a dark, high-contrast roofing website with storm response messaging, strong calls to action, and a clear inspection request path.
- Built a roof inspection form that captures homeowner details and stores leads for follow-up instead of letting storm traffic disappear.
- Created service-area and damage-specific messaging for roof inspections, hail damage, wind damage, and storm damage repair.
- Connected the concept to a weather tracking app and storm watch workflow that helps identify affected areas after roof-damaging weather.
- Structured the site for mobile visitors who may be checking damage from their phone immediately after a storm.
- Planned the system around CRM-ready lead capture, fast follow-up, and storm-timed sales opportunities.
Case study: Beauty and salon
Videljames Salon
Videljames Salon needed a completely different approach. The site uses premium positioning, editorial imagery, confident copy, and clear booking. Instead of pushing a heavy sales message, the design creates a luxury feel and gives visitors a direct path to schedule.
- Created a quiet luxury visual direction using spacious layout, strong photography, and restrained navigation.
- Made booking the main action without overwhelming the page with too many buttons.
- Used brand language that feels premium and personal, not generic or overly corporate.
- Structured the hero so visitors understand location, service style, and the lead stylist immediately.
- Designed the site to feel like a modern beauty brand while still being easy to use.
Want your website to work like a sales and operations tool?
We can review your current site, lead flow, forms, calls to action, chatbot, and follow up process, then show you what should be fixed first.