Portfolio and case studies

Real websites made to earn trust and move visitors to action.

These examples show how we approach design, copy, forms, booking flow, and business positioning. A good website should look sharp, but it also needs to help the business get found, build trust, and make the next step obvious.

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ClinicIQ medical office operations platform executive dashboard showing referrals, appointments, insurance verification, prior authorizations, missed calls, revenue risk, and administrative hours saved

Case study: AI medical office operations platform

ClinicIQ

ClinicIQ is a custom medical office operations platform built to bring fragmented front office, patient flow, and revenue workflows into one command center. Practice leaders can see new patient leads, referrals, appointments, no-show risk, insurance verification, prior authorizations, missed calls, revenue at risk, and administrative capacity in one place.

Instead of asking staff to monitor separate queues and disconnected tools, ClinicIQ organizes work around what needs attention next. Human-reviewed AI summaries surface operational risks, recommended actions guide follow-up, and role-based views help owners, administrators, front desk teams, billing staff, and specialty teams focus on the work that matters to them.

  • Executive visibility: Combines practice performance, patient flow, revenue exposure, and staff capacity in one operational dashboard.
  • Referral and intake management: Tracks referrals, incomplete patient intake, scheduling progress, follow-up needs, and unbooked opportunity.
  • Insurance and authorization workflows: Organizes verification queues and aging prior authorizations so delayed care and revenue risks are easier to identify.
  • Call intelligence and communications: Highlights missed high-intent calls and supports structured patient follow-up across the practice.
  • Revenue recovery: Surfaces open items and estimated revenue at risk so teams can prioritize recoverable opportunities.
  • AI-assisted operations: Includes document intelligence, an AI staff assistant, recommended actions, workflow building, and human-reviewed summaries.
  • Role and location controls: Supports multiple locations and job-specific views for owners, administrators, front desk, billing, providers, and specialized workflow teams.
  • Security-first rollout planning: The demonstration uses synthetic data. Production deployment requires integration, legal, security, compliance, and BAA review.
eMed Pro Services medical billing website desktop screenshot showing the Las Vegas revenue cycle brand hero, trust stats, and free billing analysis call to action

Case study: Medical billing and healthcare services

eMed Pro Services

eMed Pro Services is a Las Vegas medical billing company that needed a website to match its experience and credibility. The site is built to communicate trust, speed, and revenue cycle expertise, and to turn practice owners into billing analysis requests without feeling like a generic template.

The design leads with a clear promise around getting practices paid faster, supported by founder led, woman owned positioning and years of hands on billing experience. The layout keeps the phone number, contact, and free billing analysis offer visible so interested practices always have an obvious next step.

  • Designed a professional healthcare presence around trust, clarity, and a confident revenue cycle message.
  • Made the free billing analysis the primary call to action, repeated where practice owners are most likely to act.
  • Highlighted founder led, woman owned positioning to build a personal, credible first impression.
  • Kept phone and contact access visible for practices that prefer to reach out directly.
  • Added a specialty clinic strip so visitors quickly see the practice types the company serves.
  • Structured the page for conversion focused lead capture with chat access as a second contact path.
3D Custom Welding website desktop screenshot showing the dark industrial navigation, custom metalwork photography, and quote call to action

Case study: Custom welding and metal fabrication

3D Custom Welding

3D Custom Welding needed a website that felt as strong and detailed as the metalwork the company creates. The design combines a dark industrial palette, warm ember accents, bold condensed typography, and real project photography to give homeowners, builders, and commercial clients an immediate sense of craftsmanship.

The experience was built around local visibility and quote generation across Middle Tennessee. Clear service pages, city-specific landing pages, recent projects, individual project case studies, visible phone access, and a straightforward quote form give visitors multiple ways to understand the work and start a conversation.

  • Custom brand direction: Created an iron, charcoal, and ember visual system that feels handcrafted, premium, and specific to the welding trade.
  • Service-focused architecture: Organized custom staircases, metal railings, decks, gates, fences, ornamental ironwork, and mobile welding into clear customer paths.
  • Local SEO structure: Built dedicated location pages for Nashville, Franklin, Brentwood, Murfreesboro, and Spring Hill search intent.
  • Project storytelling: Added a recent work gallery and detailed project pages that let finished craftsmanship carry the sales message.
  • Trust and credibility: Highlighted more than 20 years of experience, direct owner communication, licensing, insurance, service coverage, and customer proof.
  • Quote conversion: Kept phone access and the project quote form prominent throughout the experience so visitors always have a clear next step.
  • Responsive experience: Adapted navigation, imagery, content, and calls to action for mobile visitors searching from job sites and homes.

Case study: Custom storm intelligence and lead generation

Roofing 615

Roofing 615 needed a fast, high-trust website for homeowners dealing with hail, wind, and storm damage. The experience was designed around urgency without pressure: clear service paths, local coverage, and a prominent free inspection request.

Behind the public website, we custom-built a private lead-generation and storm-intelligence platform. The software processes NOAA multi-radar hail data into continuous impact zones, scores events by severity and recency, and matches properties to radar evidence at the address level.

Skip-traced property files can be imported into the CRM and matched against confirmed storm areas. The system normalizes contact records, identifies do-not-call flags, scores and ranks opportunities, and builds a prioritized auto-dialer workflow around the newest storms and highest-value affected properties.

  • Custom storm tracking: Converts NOAA MRMS MESH data from roughly 160 radars into continuous hail-impact zones instead of relying on broad city-level alerts.
  • Affected-property matching: Connects addresses and coordinates to confirmed storm dates, estimated hail size, impact severity, and supporting radar evidence.
  • Skip-traced lead import: Brings homeowner, property, phone, estimated-value, and do-not-call data into one private workflow.
  • Automated lead scoring: Prioritizes opportunities using hail size, storm recency, affected area, property value, and reachable contact information.
  • Custom auto-dialer workflow: Builds a calling queue from storm-matched leads, removes do-not-call numbers, prioritizes recent high-value opportunities, and applies configured calling-hour controls.
  • End-to-end lead management: Tracks contact attempts, dispositions, follow-ups, notes, appointments, and progress from new lead to completed inspection.
  • Public lead-generation funnel: Sends consented inspection requests from the website directly into the protected CRM dashboard.
Vetter Agency insurance website desktop screenshot

Case study: Insurance agency

Vetter Agency

Vetter Agency needed a polished web presence that could support a trusted insurance brand, explain coverage clearly, and turn local search traffic into quote conversations. The project combined AI-assisted website design, AI-powered SEO planning, and practical conversion strategy for an established Farmers Insurance agency in Las Vegas.

Brianna Vetter has been a client for many years and has personally benefited from the web presence built around her agency. Over time, the website and search strategy have helped generate hundreds of qualified insurance leads, while supporting the online credibility of an award-winning local insurance professional.

  • Designed a clean insurance website around trust, local relevance, and a direct quote request path.
  • Used AI-assisted SEO research to shape page structure, service language, and search-friendly positioning.
  • Highlighted coverage needs for Nevada and Arizona visitors without making the site feel crowded.
  • Built the first impression around confidence, clarity, and a professional agency experience.
  • Created a web presence that continues to support long-term client visibility and lead generation.
xGetRektx poker coaching website desktop screenshot showing dark premium hero and booking navigation

Case study: Poker coaching brand

xGetRektx

xGetRektx needed a site that felt different from a generic coaching page. The project was built around a strong personal brand for Nathan Patten, with a darker casino-inspired visual direction, direct coaching positioning, and a premium first impression that speaks to serious poker players.

The site combines brand identity, personal credibility, coaching package structure, secure payment flow, and a direct booking path. The copy focuses on practical poker improvement, hand review, leak finding, live coaching sessions, and a coaching experience designed for players who want direct feedback instead of surface-level poker content.

  • Designed a dark, high-contrast poker coaching website with a bold hero image, premium spacing, and a confident personal brand feel.
  • Structured the page around one clear action: booking a coaching session with secure checkout.
  • Created service sections for live one-on-one coaching, hand history review, strategic feedback, and follow-up action notes.
  • Added trust positioning around real card room experience, coaching credibility, and the type of players the service is built for.
  • Built the site to feel polished and niche-specific instead of looking like a standard template or generic coaching funnel.
  • Integrated the business model around packages, intake details, and a clean path from interest to paid booking.
Moniq XO personal brand website desktop screenshot showing a cinematic dark hero, luxury serif typography, and an inquire call to action

Case study: Luxury personal brand

Moniq XO

Moniq XO needed a personal brand site that feels cinematic, premium, and unmistakably high end. The project uses dark styling, luxury typography, and image led storytelling to create a bold visual identity that stands apart from a standard portfolio or template.

The experience is built around a simple, elegant flow: explore the brand, browse the gallery, connect, and inquire. Worldwide availability positioning and a refined inquiry focused call to action keep the site aspirational while still guiding visitors toward one clear next step.

  • Created a cinematic dark visual direction with luxury serif typography and generous, confident spacing.
  • Led with image first storytelling so the brand feels premium and memorable from the first screen.
  • Structured a clean gallery, connect, and inquire flow that keeps the experience focused.
  • Used worldwide availability positioning to reinforce a high end, in demand brand.
  • Made the inquire call to action the clear primary step without cluttering the design.
  • Showed that Exclusive can build luxury, creative, visually memorable sites beyond medical, legal, and corporate work.

What the work shows

We build websites as working sales tools, not online brochures.

Design matters, but it has to support action. Every page should make the next step clear while giving visitors enough confidence to move forward.

Brand directionVisual style, colors, spacing, photography, and copy matched to the customer type.
Lead captureForms, buttons, booking paths, and phone calls placed where visitors are most likely to act.
Trust buildingReviews, badges, proof points, service details, and clear messaging to lower hesitation.
AI ready systemsWebsites can connect to chatbots, CRM tracking, follow up, appointment requests, and analytics.

Want your website to work like a sales and operations tool?

We can review your current site, lead flow, forms, calls to action, chatbot, and follow up process, then show you what should be fixed first.

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